Since 1994, Amazon has continuously expanded its product selection and innovated on behalf of customers in an on-going effort to fulfill its stated ambition of being earth’s most customer-centric company. Since 2015, Amazon.com has started reinventing on behalf of the business customer and is focused on building Amazon Business, the largest and most innovative Business-to-Business (B2B) marketplace in the world. With the launch of Amazon Business in Germany in December 2016, Amazon Business expanded to Europe and is now present in five key markets in Europe: Germany, UK, France, Italy and Spain...